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Is your marketing plan driving business to your competitor’s websites? Is your company’s website performing as well as it possibly can? How’s your conversion rate?
Enter Keyword analysis. With keywords playing such a dominant role in driving consumers to websites, you need to compete strongly. If you are not competing strongly, your business is losing a significant amount of money.
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What you may not know about the differences between marketing to businesses (B2B) and marketing to consumers (B2C) may be hurting your bottom line.
The fact is, business buyers approach purchasing decisions differently than consumers. And appreciating those differences will help you to customize your marketing plan – and increase your revenues.  This means real work from real clients, even as a student. Well, how can an unknown student get these clients, especially if they don't have a strong portfolio?
Granted, it's a vicious circle. As a Marketing Manager, your job is to increase sales of your hardware or software product. To be successful, you have to reach – and influence – your key market, IT Managers.
Easier said than done. Not only is this highly selective group of customers bombarded with sales calls on a daily basis by hundreds of vendors, they just do not have time to spend going over pages of mundane marketing material. |
