Website conversion – questions to ask yourself

ABC….Always Be Closing ..

We’re all familiar with the above term. From watching Glengarry Glen Ross, Boilerroom and other such movies. The hardcore sales guy (the guy with balls)  gives no quarter to the poor guy on the other side of the phone. Constantly pounding him for the sale.

Now – take a look at your site. Does that sound like your website?

When a potential client lands on your website, are they being bombarded by sales messages and dragged kicking and screaming to the buy button? Or are they being provided with all the information they require and are ready to buy once their questions/concerns are answered?

If you’re in the high tech, health and finance industries – selling high cost products and services, you know that clients are very careful in making their decisions. They want to make sure they can trust the company they work with, that the product will solve their problem and at a good value.

Analyse your website and determine , does your site:

• Build credibility: Do you have any content listed on your website that helps client trust your expertise? Are there testimonials? Awards? Verified case studies? Are they able to read endorsements from their peers or other customers? Is there a contact us page or contact information on each page? Are you willing to compare yourself to potential competitors and provide your client with that information?

• Provide a clear path to product/service information: Is information easily found on your website in under three clicks? Does each part of the product information build upon each other? Would a client be able to pick up the phone or get a quick response if they needed more information? Do you have a blog that discusses the clients needs and problems?

These two questions are very helpful in getting you to determine if your client will become comfortable with your website and company…

Let me know if you have any questions – I am more than willing to answer them! I can be reached at alok at fluide.info

Alok Chowdhury

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