Articles
Writing for the web (pg.2)
Keep sentences simple and paragraphs short.
If your sentences are long, cut them up into digestible pieces. You’re writing for the 6th grader, so that all potential prospects can understand.
Long sentences and paragraphs scare people away, and anything that looks like it’s going to be a slog to read will turn readers off. No one has the time or inclination to want to read the whole thing.
And keep the sentences personal – get used to the word “you”. The web doesn’t go well with formal sentence structure. It’s an informal world, and if you want to build relationships with your readers, use the word you as much as possible.
Quality, Quality, Quality
What does quality mean? In the online world, quality means relevant and fresh.
Always keep the audience information needs in mind. Your reader wants to feel that they came out of your website learning something new or had a positive experience in their interactions.
Whether you’re selling soccer balls or vitamins, it’s important to keep the information clear and to the point. Articles should be concise and informal. The web doesn’t go well with formal writing but more of an informational tone.
Your customers are looking for answers to their questions—about their health, their activities and the products that will enhance their lives.
Lots of people have problems trying to find new things to write about on a regular basis. Especially for blog posts – which compose 85% of Fluide Media’s contracts. Here are some tips that you can take for creating quality ideas and posts.
- Find a new angle.. Like PR pros say – find a new angle to pitch. The same topic can be turned around so many different ways for different audiences. You can do the same.
- You have a personality. Use it! Do not be afraid to show your true side! If you want to be the wild and crazy guy then put it down… Your readers will relate to you better, and know that there is a human being on the other side.
- Tell a tale. When you write, it’s more interesting to tell a story with a point to it. Don’t just write a dry article, use analogies, draw from real life experiences, make fun of situations….
- Stay fresh. Keep yourself updated on a regular basis. Hook yourself up to what’s going in the industry or category. Subscribe to RSS feeds and at least scan them on a daily basis.
- Be opinionated. Got an opinion, don’t be afraid to say it. It’s a free country.. You should also say things as it is based on your knowledge and analysis, even if it could create controversy.
