Articles
Keyword density and content
Does Keyword Density really Count
A lot of our clients come to us complaining that they can’t write an article with all the correct keywords to attract a search engine’s attention. Our answer – don’t lose sleep over it.
But be aware of them. Do your research and find out what keywords are important and see if they are competitive. Keyword density changes with the type of keywords if the keyword is highly competitive, the writer should focus on not more than one word per page. .
Highly competitive keywords will be very hard to rank at all. A brand name like Tilley is very competitive however writing an article for women’s outdoor clothing in association with Tilley brand can be a better idea as it’s not competitive phrase.
The ideal range for low competitive keywords should be no more than two or three keywords per page. When it comes to moderately competitive keywords, these keywords should be placed on the homepage and are anchor text linking back internally.
Anchor Text and Linking
What you should really be looking at is anchor text and internal linking. Remember, each page has their own keyword density, these keywords can be emphasized more by providing a hidden hyperlink to another page, usually to an internal page.
Search engines love these. Especially if the anchor text keyword is related to the search term
To Summarize…
Writing for the web doesn’t have to be complicated; keep it simple and easier to use, and make sure the content is relevant and fresh!
- Analyze your copy by looking at your choice of words. Do they connect with your readers and tell a story?
- White space is important. Use bullets and lists to allow for quick scanning. Use headings and sub headings to help break up the page.
- Keep your word count per article between 300-350 range. It allows for easy digestion of your content.
- Use emotion to sell. Write as if you’re talking to your reader face to face.
- Balance design with content. Test the site usability. Can the reader find what they want easily?
- Be Authentic! Show your true personality, warts and all. Quality is better than quantity when building relationships.
